by ericculus | Dec 15, 2023 | Uncategorized
We all know that social media has become an indispensable tool for businesses, particularly in real estate. Its power to connect, engage, and influence is unparalleled, but the question remains: are you harnessing its full potential? I have witnessed the...
by ericculus | Dec 13, 2023 | Uncategorized
I’m going to throw a provocative idea your way: If you’re not using video content like virtual tours and neighbourhood guides, you’re not just behind the times; you’re missing out on one of the most powerful tools in your arsenal. These...
by ericculus | Dec 9, 2023 | Uncategorized
Are we, as real estate professionals, too obsessed with the numbers game of lead generation, often at the expense of what truly matters – the follow-up? As a real estate content marketing coach, I’ve seen this scenario repeatedly play out. We pour our energy...
by ericculus | Dec 6, 2023 | Uncategorized
Analyzing your content performance is not just a routine task; it’s an essential step in refining your marketing strategy and enhancing lead generation. Understanding what resonates with your audience and what falls flat is crucial for optimizing your efforts...
by ericculus | Dec 5, 2023 | Uncategorized
Content marketing in the real estate sector is a powerful tool, not just for attracting leads but for nurturing them into loyal, long-term customers. This approach requires a strategic shift from merely generating short-term leads to building enduring relationships....
by ericculus | Dec 4, 2023 | Uncategorized
Content marketing has evolved far beyond the traditional approach of simply selling products. Today, the most successful strategies in this domain focus on selling not just a product but an entire brand experience and lifestyle. This shift from product-centric to...
by ericculus | Dec 3, 2023 | Uncategorized
The key to capturing and maintaining your audience’s attention lies in mixing up your content formats. By integrating various content types such as blogs, videos, infographics, and podcasts, you cater to different preferences and consumption habits, keeping your...
by ericculus | Dec 2, 2023 | Uncategorized
The key to successful content marketing lies in a simple yet profound principle: prioritizing your audience’s needs. This approach is not just a marketing strategy; it’s a commitment to understanding and addressing the unique challenges and questions that...
by ericculus | Dec 1, 2023 | Uncategorized
Everybody knows: “A picture is worth a thousand words”. Studies indicate that visual content, including images and videos, garners 94% more views than content lacking visual elements. This statistic underscores a crucial aspect of digital marketing: the...
by ericculus | Nov 30, 2023 | Uncategorized
Analytics: More Than Just Numbers Analytics play a pivotal role in revealing the preferences, behaviors, and needs of your target audience. By analyzing which listings garner the most views or the type of content that engages potential clients, you as a realtor will...
