Who are you on social media, challenge yourself and assess your social media presence. Change your approach to stand out from your competitors.
Agents are pushing for attention on social media. If you’re just posting static property photos and generic “Just Listed” captions, you’re not just boring—you’re invisible. Social media is a battleground for attention, and without a good strategy, you’re just another tree in the forest.
Many realtors recycle the same uninspired content, making them easily forgettable and often ignored by potential clients scrolling through their feeds.
Generic Social Media Posts That Lack Creativity:
- Monotonous posts that blend into one another.
- Lack of authentic interaction with followers.
- Ignoring the power of stories and live videos.
- Failing to showcase personality or brand uniqueness.
- Overly promotional content without valuable information.
Rethinking Your Social Media Approach:
Truly engaging with your audience will require to bring other tactics to the table:
- Inject some personality and flair into every post.
- Engage genuinely with comments and community posts.
- Integrate video content to bring properties to life.
- Provide real value through tips, market insights, and buyer/seller advice.
- Celebrate client successes and share behind-the-scenes content.
Revamping Your Social Media Strategy:
Here’s how to ensure you’re anything but boring on social media and create a presence that pops:
- Share your personal insights on the market, funny anecdotes, or lessons learned in real estate. Let your personality shine to connect on a deeper level with your audience.
- Don’t just respond, initiate. Comment on followers’ posts, ask questions, run polls, and create content that invites interaction. Social media is a two-way street.
- Start using video tours to showcase your listings dynamically. Go live at open houses to give a real-time feel and answer questions on the spot.
- Mix in educational content that helps your audience understand the real estate process. Tips for first-time buyers, market trend analyses, and financing advice can provide substantial value.
- Highlight client stories and testimonials. Share the joy of a family finding their dream home or an investor snagging a great property, which personalizes the experience and builds trust.
What have you learned today
Elevate your social media presence by being uniquely you, engaging with your audience, and providing real value beyond the listings.
Use strategies to make you stand out, not just show up. Step up your social media game and watch as your engagement, following, and ultimately your client base grow. And importantly, be you.